Buzz marketing

This is marketing usually where high profile entertainment or news is used to sell your brand. some examples are when a celebrity is using a certain brand and they get in trouble than usually that brand popularity will go down. Sometimes companies will create a new product which will create a buzz when people talk about how good it is.

Guerrilla Marketing

This is the marketing activity which a firm ambushes the consumer through unexpected places or activities being use. It sometime is one of the cheapest advertising and either can be a positive or negative effect. It is mostly used for mass exposure of a new product.

Distribution intensity

* Intensive distribution is the maximum selling tactic which is sold to all wholesalers/ retailers . Some examples of products are : gum, pop, bread,chips.

*Exclusive Distribution is limited to a single outlet in a particular region. Some examples are cars, certain brands, television programs, and clothing companies.

*Selective distribution using fewer outlets than intensive distribution but more than exclusive distribution some examples are below:

Types of discounts

There are many different kinds of discounts used in the business. There are trade or functional discounts this is normally for manufacturing and transporting services. They usually get a discount off the list price. Next there is quality discount and it for organization who buy in bulk. Cash discounts this is also given to business who pay earlier and receive a percentage off. Seasonal discounts are reduced prices during certain times of the year. For example they may put water ski products on sale during the winter because its not really being purchase during that season.

Services on the Internet

Consumers have become so dependent on the internet they recieve most of their service online than instore. Here are some: banking and brokerages, software, music, travel, dating sites, career-related sites, and medical care.

Packing

Basically packaging is what covers the product and sometime creates a competitive advantage. It not only holds a value of the product but it has to protect the product and keep it to its quality of standards. A lot of the times packaging shows information such as the logo, warnings and direction use, photo of product, UPC code, nutritional information, and maybe some recipes.

Brands

Brands are basically something that makes the company stick out from competitors it could be a name, symbol, or even a unique element this could either make or break a company. Below is an example of each: