Sunday, December 6, 2009

Distribution intensity

* Intensive distribution is the maximum selling tactic which is sold to all wholesalers/ retailers . Some examples of products are : gum, pop, bread,chips.

*Exclusive Distribution is limited to a single outlet in a particular region. Some examples are cars, certain brands, television programs, and clothing companies.




*Selective distribution using fewer outlets than intensive distribution but more than exclusive distribution some examples are below:




No comments:

Post a Comment