week 3

Mission Statement are the main key of the business. They have to be catchy, easy to remember but still get the point across to the consumer. I was able to look at a few different companies and here are a few of the ones that stood out to me.

Nike Mission Statement:

"To bring inspiration and innovation to every athlete* in the world

* If you have a body, you are an athlete."
- quote reference- http://www.samples-help.org.uk/mission-statements/nike-mission-statement.htmstrong


This statement is so powerful it show you that if you wear nike, that you must be talented and that you have some kind of athletic ability.

Adidas Mission Statement:

"adidas-Salomon strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle.

We are consumer focused. That means we continuously improve the quality, look, feel and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value.


We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to the market.


We are a global organization that is socially and environmentally responsible, creative and financially rewarding for our employees and shareholders.


We are committed to continuously strengthening our brands and products to improve our competitive position and financial performance.


In the medium term, we will extend our leading market position in Europe, expand our share of the US footwear market and be the fastest growing major sporting goods supplier in Asia and Latin America. The resulting top-line growth, together with strict cost control and working capital improvements, will drive over-proportionate earnings growth. ."
-quote refrence-http://www.samples-help.org.uk/mission-statements/adidas-mission-statement.htm

Adidas mission statment if very detailed but i feel that Nike does a better job. It tells you what you want to here and in turn people purchase Nike apparel/shoes.