Durable goods and non durable

Durable goods are items that last for a variety of time and non durable is items that are short term. Using a lot of decision making takes place for durable product and little to no thought in nondurable products. Here are some examples of pictures of both:

Durable Goods:

Nondurable:

Layers of the Product concept

We spent a lot of time in class discussing the three layers of a product. They are: Core Product, Actual Product, Augmented product. Lets take a cell phone for instance the core product is the benefit is being able to talk to people all over the world and looking fashionable. The Actual product is actual silver phone made of plastic and silver. The augmented product is the ability to upload music online, have roll over minutes, and having insurance on the phone.

Brand Personality

This when a brand takes on a personal trait such as being sexy, cool, preppy, sophisticate, and fabulous. I think this is one of the main reason why people choose brands in order to give off that message. What personality our these ads showing you???

Demographics

This is a very important to know the demographics of your target market. One of the main things to know is the age, gender, ethnic group, income , education level, and family structure. I took the chance to look up where i live in Lake Tapps:

05
Country Squires
20
Fast-Track Families
11
God's Country
18
Kids & Cul-de-sacs
13
Upward Bound

Looking at upscale in person:

05 Country Squires

Upscale, Middle Age w/ Kids
The wealthiest residents in exurban America live in Country Squires, an oasis for affluent Baby Boomers who've fled the city for the charms of small-town living. In their bucolic communities noted for their recently built homes on sprawling properties, the families of executives live in six-figure comfort. Country Squires enjoy country club sports like golf, tennis, and swimming as well as skiing, boating, and biking.
Social Group: Landed Gentry
Lifestage Group: Accumulated Wealth
2008 Statistics:
US Households: 2,228,864 (1.94%)
Median HH Income: $105,679
Lifestyle Traits
Buy toys online
Take cruises
Read Family Fun
Watch pay-per-view movies
Infinity SUV
Demographics Traits:
Urbanicity:
Town/Rural
Income:
Upscale
Income Producing Assets:
High
Age Ranges:
35-54
Presence of Kids:
HH w/ Kids
Homeownership:
Mostly Owners
Employment Levels:
Management
Education Levels:
Graduate Plus
Ethnic Diversity:
White

Status symbols

These are luxury goods that serve as a way to show people you are of a higher status. They can be brand names, certain articles of clothing, cars, houses, basically anything that is visable. Here are some pictures that clearly show high society market: