Layers of the Product concept

We spent a lot of time in class discussing the three layers of a product. They are: Core Product, Actual Product, Augmented product. Lets take a cell phone for instance the core product is the benefit is being able to talk to people all over the world and looking fashionable. The Actual product is actual silver phone made of plastic and silver. The augmented product is the ability to upload music online, have roll over minutes, and having insurance on the phone.