Demographics

This is a very important to know the demographics of your target market. One of the main things to know is the age, gender, ethnic group, income , education level, and family structure. I took the chance to look up where i live in Lake Tapps:

05
Country Squires
20
Fast-Track Families
11
God's Country
18
Kids & Cul-de-sacs
13
Upward Bound

Looking at upscale in person:

05 Country Squires

Upscale, Middle Age w/ Kids
The wealthiest residents in exurban America live in Country Squires, an oasis for affluent Baby Boomers who've fled the city for the charms of small-town living. In their bucolic communities noted for their recently built homes on sprawling properties, the families of executives live in six-figure comfort. Country Squires enjoy country club sports like golf, tennis, and swimming as well as skiing, boating, and biking.
Social Group: Landed Gentry
Lifestage Group: Accumulated Wealth
2008 Statistics:
US Households: 2,228,864 (1.94%)
Median HH Income: $105,679
Lifestyle Traits
Buy toys online
Take cruises
Read Family Fun
Watch pay-per-view movies
Infinity SUV
Demographics Traits:
Urbanicity:
Town/Rural
Income:
Upscale
Income Producing Assets:
High
Age Ranges:
35-54
Presence of Kids:
HH w/ Kids
Homeownership:
Mostly Owners
Employment Levels:
Management
Education Levels:
Graduate Plus
Ethnic Diversity:
White