Services on the Internet

Consumers have become so dependent on the internet they recieve most of their service online than instore. Here are some: banking and brokerages, software, music, travel, dating sites, career-related sites, and medical care.

Packing

Basically packaging is what covers the product and sometime creates a competitive advantage. It not only holds a value of the product but it has to protect the product and keep it to its quality of standards. A lot of the times packaging shows information such as the logo, warnings and direction use, photo of product, UPC code, nutritional information, and maybe some recipes.

Brands

Brands are basically something that makes the company stick out from competitors it could be a name, symbol, or even a unique element this could either make or break a company. Below is an example of each:

Knock off

Knock off are copies of the original design or product and is really popular in society. It is big cities such as New York and a lot of knock off are sold on the streets and back streets. It is illegal and many designer feel cheated because other people and companies are profiting off their design. Here are a few pictures of examples.

Durable goods and non durable

Durable goods are items that last for a variety of time and non durable is items that are short term. Using a lot of decision making takes place for durable product and little to no thought in nondurable products. Here are some examples of pictures of both:

Durable Goods:

Nondurable:

Layers of the Product concept

We spent a lot of time in class discussing the three layers of a product. They are: Core Product, Actual Product, Augmented product. Lets take a cell phone for instance the core product is the benefit is being able to talk to people all over the world and looking fashionable. The Actual product is actual silver phone made of plastic and silver. The augmented product is the ability to upload music online, have roll over minutes, and having insurance on the phone.

Brand Personality

This when a brand takes on a personal trait such as being sexy, cool, preppy, sophisticate, and fabulous. I think this is one of the main reason why people choose brands in order to give off that message. What personality our these ads showing you???